Inappropriate speed and speeding are serious road safety concerns worldwide. Although the
\npercentage of \u2018free-running\u20191 New Zealand drivers travelling above the speed limit has dropped
\nover the last decade, speeding remains one of the most common contributors to accident
\ninvolvement, with the total social cost estimated at $675 million NZD ($580 million CAD).
\nPrevious research has found that some drivers underestimate the safety risk and fuel costs of
\nspeeding. Many drivers tend to overestimate the amount of time that will be saved if they adopt
\nfaster speeds. Interestingly, compared to drivers who realistically estimate the consequences of
\nspeed, drivers who misjudge the time savings from increasing vehicle speed are more likely to
\nengage in speeding themselves.
\nSpeeding that results because drivers believe that the benefits of speeding outweigh any costs
\nand risks is the focus of this research. Driver education programs that target this type of
\nspeeding by communicating realistic information on the risks and benefits of speeding may
\ndecrease this kind of intentional speeding behaviour.
\nThe present survey study investigated 850 New Zealand drivers\u2019 perceptions and understanding
\nof the costs and benefits of speeding, and compared the results to similar Canadian survey
\ndata, in order to analyze and contrast similarities and differences with a view to making practical
\nand realistic recommendations regarding appropriate educational opportunities. Although the
\ntwo study samples shared a broad understanding of perceived advantages and disadvantages
\nof speeding, there were some differences that could be used to target more effective
\neducational and speeding countermeasures. For instance, New Zealand drivers were more
\nlikely than Canadians to view penalties like speeding tickets as a main disadvantage of
\nspeeding, and so speeding countermeasures that focus on penalties may have more influence
\nin New Zealand compared to Canada. On the other hand, improved enforcement of speed limits
\nin Canada through \u2013 for example \u2013 the use of automated speed cameras might influence
\n1 Free running speeds are those of either vehicles travelling alone, or those at the front of cohorts of
\nvehicles. Other vehicles within the cohort are not measured, as it is not certain what the driver\u2019s preferred
\nspeed would be.
\nCanadian drivers to view the risk of penalties as a more likely negative consequence of
\nspeeding.
\nFinally, cluster analysis revealed that driver speeding \u201ctypes\u201d identified in the New Zealand data
\nare comparable to those identified in Canada. These clusters could be used to fine-tune
\neducational opportunities to a given region or population, especially in instances where the
\ndemographics or characteristics of a given target population are known.<\/p>\n
<\/div>","protected":false},"excerpt":{"rendered":"
Deborah McLeod, Tim Rowland, Christina M. Rudin-Brown, Thomas Smahel, Andreas Rose<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[128,346],"tags":[],"class_list":["post-18766","post","type-post","status-publish","format-standard","hentry","category-2014-cmrsc-ccmsr-xxiv-vancouver","category-research-and-evaluation"],"acf":[],"_links":{"self":[{"href":"https:\/\/carsp.ca\/en\/wp-json\/wp\/v2\/posts\/18766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carsp.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carsp.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carsp.ca\/en\/wp-json\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/carsp.ca\/en\/wp-json\/wp\/v2\/comments?post=18766"}],"version-history":[{"count":2,"href":"https:\/\/carsp.ca\/en\/wp-json\/wp\/v2\/posts\/18766\/revisions"}],"predecessor-version":[{"id":19791,"href":"https:\/\/carsp.ca\/en\/wp-json\/wp\/v2\/posts\/18766\/revisions\/19791"}],"wp:attachment":[{"href":"https:\/\/carsp.ca\/en\/wp-json\/wp\/v2\/media?parent=18766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carsp.ca\/en\/wp-json\/wp\/v2\/categories?post=18766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carsp.ca\/en\/wp-json\/wp\/v2\/tags?post=18766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}