BuckleUpBC Campaign Social Media Package – March 14, 2024
Campaign Dates
Thursday, March 28st through Friday, April 12nd, 2024
Key Messages
- Seatbelts save
- Wearing your seatbelt protects you from getting injured or killed in a crash.
- Buckle up – it’s the law!
Secondary Messages:
- Use the right type of booster or car seat for your child.
- Always be sure to follow your vehicle owner's manual & child booster/car seat
Fast Facts
Properly wearing your seatbelt reduces the risk of serious motor vehicle-related injuries by 52% and fatalities by 47%. (Transport Canada)
In B.C. from 2018 to 2022, approximately one-in-five fatal victims (18.44%) were not wearing a restraint at the time of a crash. (RoadSafetyBC)
Partner Twitter Handles
| Partner Organization | Link to Twitter Handle |
| Abbotsford Police Department | @AbbyPoliceDept |
| Better Environmentally Sound Transportation (BEST) | @BESTmobility |
| BC Ambulance Service | @BCAmbulance |
| BC Injury Research & Prevention Unit | @BCIRPU |
| BC RCMP | @BCRCMP |
| BCAA | @BCAA |
| Canadian Association of Road Safety Professionals | @CARSPInfo |
| City of Chilliwack | @City_Chilliwack |
| City of West Kelowna | @WestKelownaCity |
| Community Against Preventable Injuries | @Preventable |
| CRD Traffic Safety Commission | @CRDTraffic |
| DriveBC | @DriveBC |
| Fraser Health | @Fraserhealth |
| Hub Cycling | @WeAreHub |
| ICBC | @ICBC |
| Interior Health Authority | @Interior_Health |
| Mainroad Group Safety | @mainroadteam |
| Mothers Against Drunk Driving (MADD) | @maddcanada |
| Ministry of Transportation | @TranBC |
| Northern Health | @Northern_Health |
| Public Safety Canada | @Safety_Canada |
| Road Safety at Work | @RoadSafeAtWork |
| RoadSafetyBC | @RoadSafetyBC |
| Safety Driven Trucking Safety Council of BC | @SafetyDrivenBC |
| The Child Passenger Safety Association of Canada (CPSAC) | @CPSAC_ASEPC |
| Traffic Injury Research Foundation | @TIRFCANADA |
| Transport Canada | @Transport_gc |
| Union of British Columbia Municipalities | @UBCM |
| Vancouver Coastal Health | @VCHhealthcare |
| Vancouver Island Car Seat Techs | @VICarSeatTechs |
| WorkSafeBC | @WorkSafeBC |
Partner Websites
ICBC – Car and passenger safety, Seatbelts
BCAA – Child carseat safety
Transport Canada – Child carseat safety
Child Passenger Safety Association of Canada – Occupant restraint brochure
RCMP – Road safety
Campaign Hashtags
#BuckleUpBC
RoadSafetyBC Campaign Contacts
Bela Arutyunova, Information Officer
RoadSafetyBC
Email: Bela.Arutyunova@gov.bc.ca
Phone: +1 (250) 893-8445
Shannon Holms,
Communications and Marketing Strategist
RoadSafetyBC
Email: shannon.holms@gov.bc.ca
Phone: +1 (778) 967-5079
Possible #BuckleUpBC Posts
Hop in, fasten your seat belt and let's go! Buckling up isn't just about safety. It can be a matter of life or death. Stay safe on the road! #BuckleUpBC @RoadSafetyBC
Alt text: video
In B.C. from 2018 to 2022, approximately one-in-five fatal victims (18.44%) were not wearing a restraint at the time of a crash.
#BuckleUpBC @RoadSafetyBC
Alt text: car crash, a man is making a phone call
For better safety, children must be in carseats and booster seats longer than you may think. Learn more about when it's appropriate for your child to transition out of their current seat: https://rb.gy/d3i52j
#BuckleUpBC @RoadSafetyBC
Alt text: a family with children is travelling in a car
In a crash going 55km/hr a person not wearing a seatbelt has the same experience as falling from a 3 storey building. Buckle up!
#BuckleUpBC @RoadSafetyBC
Alt text: simulation of a car accident: a mannequin with a deployed airbag
While over 90% of Canadians buckle up, younger drivers aged 16-24 tend to have the lowest seat belt use rate. Let's prioritize safety on the road for everyone.
#BuckleUpBC @RoadSafetyBC
Alt text: a young woman driving
Accidents can happen anytime, anywhere, often close to home. Always wear your seatbelt, even for short trips. Stay safe!
#BuckleUpBC @RoadSafetyBC
Alt text: a girl is hugging a mom, sitting in a car
